ARBLAUNCH was founded and is run by former tree surgeon Charlie Brown. Charlie spent two and a half years subcontracting at various tree surgery firms in the South East, immersing himself in the industry and its technical processes. Working closely with operations of three teams or fewer, serving a mixed but primarily domestic market, drew his focus to the business side of the trade.

With a previous background in running pay-per-click (PPC) advertising for Amazon e-commerce stores, he turned his attention to the advertising, finance and operations of tree surgery firms, with the hope of releasing trapped value across the country and ultimately shifting how tree surgeons run their firms and maximise their earnings and success. ARBLAUNCH works with dozens of tree surgeons from Glasgow to Surrey to Derry/Londonderry in Northern Ireland.

ARBLAUNCH clients have recorded hundreds of thousands of pounds in revenue, added teams, taken control of their finances and digitised their operations.